Reserve Prices Reserve Price is the lowest price at which a seller is willing to sell an item, even though the Opening Bid price may be much lower. The auction is considered successful if the Reserve Price has been met. If the Reserve Price was not met, the auction is considered unsuccessful and the item owner is under no obligation to sell the item. The Reserve Price is never disclosed to bidders until the reserve is met. There is a 10 cent fee for using the Reserve feature.

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